Asa

Sourcing quality ingredients and doing extensive research to create safe yet performance-driven natural product formulations that are custom to the Indian skin tones across the world is at the heart of the brand, along with its commitment towards sustainability. This is where asa’s unique ‘Refillable Program’ comes into play. The nature-inspired reusable cases have been specially crafted, all while keeping aesthetics and luxury in mind.

Poised to become the contemporary Indian woman’s most natural choice, asa aims to change the beauty landscape of India with products that are sustainably created, ethically produced and visually beautiful. asa not only gives this woman the choice of purposeful luxury, but also inspires in her a sense of conscious confidence through its movement in Clean Awakening.