ettitude store

We’re a fabric innovation company and a lifestyle brand making the world’s softest, most sustainable materials with our patented and carbon neutral CleanBamboo® fibers.

CleanBamboo is a lyocell made from bamboo, and uses absolutely zero toxic chemicals in the process, unlike all other bamboo fabrics on the market made using viscose or rayon technology. Our materials are 100% natural for a thriving, healthier way of life (for you, your family and the earth).